Good branding, logo design and signage is essential in creating the right perception of your business to potential customers.
Whether your requirements for signage are for commercial or retail premises, graphics to be applied to vehicles or for portable use for exhibition or temporary purposes, the artwork, layout and style of the sign, and even how and where it is fitted, will ultimately make the first impression about your business or organisation.
It is important to equate effective and quality signage to a high-profile or quality product or service, getting this right will appeal to the particular market or consumer that your business is aimed at.
Equally, the use of expensive and high-class looking signage aimed at a budget target market may actually deter your potential customers by giving the impression that your product or service is too expensive!
It is also important to recognise that damaged or tired-looking signage can also portray the wrong message about you. Often a refresh or replacement of old or out-of-date signs can be a real boost to your business at no great expense.
Wednesday, 13 November 2013
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